The Proven Secrets of
Writing Your Expert Book

The Proven Secrets of
Writing Your Expert Book

Want to write a book about your learnings but are lost in the writing process?

Overwhelmed by conflicting ‘Google’ advice?

Need guidance and handholding through the entire writing process- from idea to book?

Welcome to the
Ideology Builder

A complete support system for your book as you







Welcome to the Ideology Builder

A complete support system for your book as you







You see your book as a platform book: a book that will help you market your expertise, speak to a wider audience, or build your personal brand. You want to write a book that will inform, inspire, and influence.

But every time you sit down to write you find it super-hard to put those words on paper…

You are willing to go deep, share all that you have learned and write how you overcame particular problems plaguing your niche because you are tired and bored of reading the superficial solutions; but worry if you would ever be able to write what you can ‘see’ in your head.

You have seen your ideas work so many times and produce incredible outcomes.

You know all the ideas that want to write.

You know your book can help so many in your niche.


Why is it so hard to write what you know so well?

Why do the chapters not flow as easily on paper as they do in your mind or when you talk in workshops/seminars?

Why does your writing not match your vision for your book?

Struggle to


Build Your Book’s Focus


Craft Engaging Stories


Write Without Overthinking

You are the expert and people come to you for advice but you are struggling to write because you are writing the hard way.

Let’s Ease Your Book Writing Process…

You Struggle to


Build Your Book’s Focus


Craft Engaging Stories


Write Without Overthinking

You are the expert and people come to you for advice but you are struggling to write because you are writing the hard way.

Let’s Ease Your Book Writing Process…

Say NO to…

Writing The Hard

Being Confused by Conflicting Advice

Overthinking & Hesitating While Writing

There is so much advice out there but most of it sounds conflicting because no one ever told you there are different processes for each stage of writing- ideating, structuring, writing. The problem is that you are trying to write, structure and ideate for your book- all at the same time.

Another critical factor adding to your writing woes is that no one told you that writing a book is not a linear process, it’s a chaotic creative process.

Writing without understanding these stages means that you spend a lot of time figuring out what to write, over-thinking your writing and sometimes you just give up on your book. It’s not your fault…

You need step-by-step support that guides you from your idea to your book.

What if you could dump the confusing advice and get the support of a well-defined system which takes you step-by-step through the writing process?

What if You Could

1. Easily Build Your Chapter Structure:

Are you waking up with a new chapter idea every day? End this time-consuming cycle and the numerous doubts it creates. Find the best way to structure your book so that it speaks to your reader. This step gives you a handy roadmap and directions whenever you sit down to write

2. Write Without Second-Guessing:

You are an expert in your niche and people seek you out for advice yet when you start writing your expert book your mind fills with questions… ‘Should I add X?’ ‘Wouldn’t Y be a better idea to discuss first?’

Do away with this hesitation and the resulting loss of time by discovering your book’s true focus.

3. Understand Your Book’s One True Reader:

Did you know that, ‘a book that speaks to everybody, actually speaks to nobody’… Understanding your book’s true reader gives clarity and you can start writing your book in a way that resonates with your reader. It also eases the process of choosing experiences and ideas which best fit your reader’s needs.

4. Craft Interesting Stories:

You know your stories- of how you struggled, the challenges you faced and what you learnt. Now find out how to write those stories in a way that hooks your readers in. Developing your core stories and ideology will help you beyond your book… it will form the basis of your speaking gigs, Ted Talks and more, plus help you narrate your ideas to a wider audience.

5. Embrace the Creative Chaos:

There are well-defined steps in writing but these steps do not follow linear progression… they develop in chaos. Once you understand the steps, the chaos will seem perfectly rational. You will see it as a natural progression and once you see that you can write any number of books!

Delete the confusion and skip all the well-intentioned advice that doesn’t work.

Stop procrastinating over your idea.

Get Ideology Builder’s complete support & handholding as you write your expert book.

Start the Ideology Builder with a Free 30-minute Call
(Only 3 mentees accepted per year)

This is How
Ideology Builder Works

We will meet in pre-planned sessions of a minimum length of 2 hours each for 20 weeks. In these online sessions you & I will work through the different steps required for ideation, structure and writing so that you not only get the correct advice for each relevant stage but also learn how to practically apply it and most importantly, you will get feedback.

The only exceptions to the 2-hour rule will be in modules 2 & 4 where I will work with you on a more intensive level— in full day sessions. These exceptions are essential for going deep into your WHY and building a strong ideology and structure for your book.
I will be right there…walking beside you as you ideate, structure and write.

Beyond our regular one-to-one meetings, you’ll also have access to me through express calls on pre-defined days and emails.

This whole program is designed to give you complete accountability support and handholding as you write along with access to my writing process, the templates I use and strategies that are tailor-made for writing expert books.


Before you start writing, decide what exactly you want to solve. The idea of a business book is to solve a problem and the more specific of a problem your book solves, the easier it is for someone to read it and recommend it to their friends and colleagues. By the end of Module ONE you will develop your book summary and see the concrete ways your book will be unique and valuable to your readers.

Week 1: Building Your Writing Mindset

Writing is a mind-game. This session forms the basis for your writing mind because when you understand the games your mind projects, you can stop yourself from being caught unawares and getting side-tracked from your writing.

Week 2: Identifying Your Reader

Make your book resonate with your reader by correctly identifying who your reader is and what they are looking for. Correctly identifying your reader makes it easier to choose specific learnings from your vast experience and helps your book deliver a deeper impact. This learning is a gamechanger and banishes second-guessing as you write!

Week 3: Understanding Your Book’s Niche

Now we work on identifying and fine-tuning your book’s niche. This exercise is vital in making your ideas uniquely stand out and fill an hitherto unknown gap in your niche. This week’s work will go a long way in building your book’s structure…

Week 4: Developing Your Book’s Key Theme

Create a summary and theme of your book that articulates your idea in a way that makes it a logical choice for your readers to read and recommend. This step is critical for delving deep into your idea’s benefits for your readers. It builds a powerful focus in your book.


In my experience, starting by building a solid framework for your writing and your ideas, is the most efficient way to write your expert book. In Module TWO we will further define your ideas, plan the chapters and work out how each chapter will flow seamlessly into each other. Progressing through this stage helps you eliminate major writing-blocks like overthinking, distractions, overwhelm and mental exhaustion.

Week 5: Deep Diving into ALL Your Ideas

To write, you must first get your information out of your head and onto the paper. The best way to do it is through a free-flowing converstaion that catches a lot of small details and makes your book uniquely yours. My experience in drawing an author’s rough ideas out will guide you through this day long process and we will create a rough outline of your book.

Week 6: Building Your Chapter Framework

In this module we will combine your ideas and your learnings from Book Positioning Module and convert it all into seamlessly flowing chapters that take your reader into an interesting journey. We focus on how your book will answer your reader’s problems and resonate with them— every step of the way.


Writing is a creative journey and creativity does not move linearly. As your writing guide, your accountability partner and reviewer— all rolled into one— I will support you as you create the building blocks of your book. As you write each chapter, I will review it and cheer you on to the next chapter! This way chapter by chapter, we will write your book and build deeper clarity as we write. Plus, you will finally get the required motivation and support to complete your book.

Week 7: Exercising Your Writing Muscles

Let’s get your creative juices flowing in this session as we work our writing muscles and build sinews of imagination and description. Experience the wonder, joy and pursuit of writing in this session.


Week 8-18: Writing with Accountability— No Hesitation, No Overthink

Brain fog, procrastination, lack of motivation are some of the varied reasons people stop writing. In Module 3 we will conquer all the roadblocks on your way to writing your book with chapter-by-chapter review, accountability support and handholding through your writing weeks. I will respond to your emails in 24 hours and will set up impromptu zoom meetings if you need them to get back into your writing. These weeks are reserved for writing and full-on support.


Home run! You have written your first book. It has all the elements you envisioned. Now what?

In the 4th Module, you will get clarity on the next steps. What is essential? What is optional? What now?

I will share my rolodex of experts who can help you shape your final published book and tell you which things you can close on your own. In short, I share all my learnings, strategies and techniques in creating a published book.

Week 19: Closing the Gaps in Your Manuscript

Now that you can ‘see’ your book with all the chapters, you will have more ideas…yes, this is the eternal writing process. But a book mentor stops it from becoming an endless spiral. We will work out what you want to refine, what you want to add/delete and where you will put the final full stop. You’ve covered a big writing journey … now is the time to breathe in, take stock and decide ‘what next’.

Week 20: Getting the Strategies Right

Publishing a book encapsulates steps like editing, proofreading, getting your ISBN numbers, interior formatting, book cover design. It is a lot, but don’t fear…in this session I will share my contacts, experiences and the best tips to take you and your forward in your publishing and marketing journey.

Why Have I Created the Ideology Builder?

I think we need more diverse voices in expert books.

I have been writing since 2008. Most of my authors are either leaders in corporates or are running a business while they try to write their books.

The ones I write for are the ones who finally decide to outsource their writing, but there are many who yearn to write on their own. I have heard innumerable stories of how business leaders and coaches started with great motivation while managing their daily work…only to soon give up when myriad responsibilities claimed their time and energy…and even when they persevered, many times they started doubting their writing skills because their chapters didn’t reflect their vision and these doubts stopped them from writing.

The more I spoke to people who wanted to write their own expert books, I realised that they blamed themselves for something they didn’t do.

You see, the problem was never in their writing skills but in the lack of correct advice and support while writing.

That’s why I created the Ideology Builder

because there is no need to make your path more difficult than it already is…especially when you can access an experienced writer’s guidance.

As your Ideology Builder I can

give you practical advice as you create your book’s structure

ideate with you throughout the creation of your book

review your writing

be your accountability partner and your motivating guide

…because all journeys, especially those into the wilds of the mind need a good friend and guide to stop you from falling into the dark unknown or losing your way in the maze of distracted thought.

The Ideology Builder also helps you reduce the time spent on rewrites (that’s where most of the book writing time goes). And as they say time is money!

PRO TIP: The faster you write your book, the faster you can use it to springboard your idea into your personal brand.

Through the Ideology Builder I not only help you write your book but in our discussions we will also formulate plans for best utilising your book’s potential… a double win!

Together We CAN!

Ease Your Writing Journey

Start the Ideology Builder with a Free 30-minute Call
(Only 3 mentees accepted per year)

Get access to my years of experience, with easy-to-do templates and a complete support for your writing journey.

 INSIDER TIP: The faster you write your book, the faster you can use it to springboard your idea into your personal brand.