To Blog or to Book?
Should you blog about your ideas for a specific niche or create a book about them?
The Greatest Obstacle in Creating Your Authoritative Business Book
Business leaders and entrepreneurs usually dream of writing their business books. As far as dreams go, that’s a very achievable
Why ‘Thought Leadership’?
Thought Leadership is not plain vanilla blogging. It’s definitely much more than that…
In these noisy times, Thought Leadership is branded by many
Micromanaging the Death of a Startup
I have been writing from a co-working space for some time now. Peopled by the usual suspects- freelancers, start-ups, small companies
3 Steps to Creating Killer Email Follow-Up Campaigns
Planning to write email follow up campaigns to sell a product or service?
The first thing is obvious:
Each mail has to say something
How to Create Sticky Messages?
How to create copywriting messages that stick in minds
Creating Irresistible Email Campaigns
The 1-2-3 of email campaigns reads like this:
- Write an interesting, eye-catching headline
- Continue with a mail that interests and sells the idea of
Wanted: A Courageous Writer
Why is writing so much more difficult than reading?
Why do that brilliant storyline and that sparking dialogue that resounds in my mind
Now Stephen King Tells Me!
Today seemed to go the same way my days were going for the past two weeks…
Days where I spent my time doing